ZOMSEN VISUAL IDENTITY 2.1 / 2026

Brand names
- English master brand: ZOMSEN
- Official Chinese brand name: 中姆笙笙
- The Chinese name is a localized secondary signature. It does not replace or alter the English ZOMSEN master wordmark.

Core assets
- zomsen-logo-primary.svg — Signal Orange + Warm Ink
- zomsen-logo-reversed.svg — Signal Orange + White
- zomsen-logo-black.svg — one-color black
- zomsen-logo-white.svg — one-color white
- zomsen-logo-orange.svg — one-color orange
- zomsen-z-monogram.svg — Z monogram
- zomsen-app-icon.svg / PNG — application icon
- zomsen-app-icon-20.png through zomsen-app-icon-1024.png — responsive product-icon family
- zomsen-app-icon-20@2x.png through zomsen-app-icon-150@2x.png — retina product-icon family

Signature roles
- Master signature — independent brand presentation and primary corporate communication
- Product icon — app directories, selectors, favicons and compact digital contexts
- Inline wordmark — partner attribution and horizontal text lines
- Localized signature — Chinese-market communication with 中姆笙笙 as a secondary line

Office assets
- ZOMSEN-Presentation-System-2026.pptx — editable 16:9 presentation system
- ZOMSEN-A4-Letterhead-2026.docx — editable A4 letterhead
- ZOMSEN-A4-Letterhead-2026.pdf — print-ready letterhead example
- zomsen-email-signature.html — editable email signature
- ZOMSEN-VI-Quick-Guide-2026.pdf — 11-page identity quick guide

Usage
1. Use the SVG logo whenever possible.
2. Keep clear space of at least 1Z around the signature, where Z is the cap height of the first letter.
3. Do not retype, stretch, rotate, outline or recolor the logo.
4. Do not change the thickness or width of the orange Signal Rail.
5. The logo outlines derive from the licensed Degular Bold font. The font file is not included in this public asset package.
6. In Chinese-market materials, set “中姆笙笙” beneath the master wordmark in PingFang SC / Noto Sans CJK SC Semibold, with 0.18em tracking and a visual width of approximately 28% of the English wordmark.
7. In compact product contexts, use only the approved product icon; do not place the full wordmark inside an app icon.
8. For platform submission, use a transparent square PNG at 512 × 512 px or larger.

Primary colors
- Signal Orange #FF4F00
- Warm Ink #201515
- Warm Cream #FFF3E6
- Almost White #FFFDF9
- Mist #E7E2DC — UI exception only

Website
https://www.zomsen.com/vi/
